Let’s get _started
Advertising campaigns for a website or online store are one of the main ways in which a company can reach new audiences and make an impression on them. The design of advertising campaigns is built around the goals of each company and includes defining digital goals, setting up measurement tools (statistics, website traffic), segmenting the target audience and selecting the appropriate tools that will yield the desired results.
Whether your company needs actions that will increase its visibility, or actions that will increase its direct sales through its online store, the implementation of the projects we undertake at Social Mind follows the following methodology:
1
Research about your brand, your industry, your philosophy, your competition
2
Defining the target audience
3
The messages we will design (image and message)
4
The mix of advertising campaigns (Social Media or Google)
5
The required advertising investment
Stopping advertising to save money
is like stopping your watch to save time.
– Henry Ford –
Google Ads
Ensure results that are valuable to your company and ensure easy and quick access to users who are searching for you and your products or services.
At Social Mind, being certified Google partners, we can design advertising campaigns that will help achieve your company’s goals.
Based on the strategy we will design, we recommend both the type of advertisement or advertisements, as well as the advertising spend invested. The type of campaign we will design derives from the strategy that will be designed based on the company.
In addition to setting up the campaign, Social Mind systematically monitors its progress and intervenes where necessary. All results are measurable and there is data that we share with you at the end of each month with a monthly report.
Search Advertising
One of the most important campaigns, as we can “reach” the user who is searching for your company or your products/services. Search campaigns target selected words or key phrases and can appear to an audience that you target with geographical criteria.
Shopping Ads
When searching for a product on Google, you will often see images of related products. This is the Shopping Ads campaign and can only be designed for companies that have an online store.
Remarketing Campaign
Like display campaigns (see above), Remarketing campaigns are displayed to an audience that has interacted with your business in some way in the past (e.g. visited your website).
YouTube Campaigns
Are you a fan of YouTube? Great, so are we! These are the ads that appear before or in between the video you are watching. Video campaigns are designed and displayed to a targeted audience, with various criteria.
Display Campaigns
You’ve probably been to an informational website (or not) and seen various banners either in the middle of a text or as a pop-up. If you pay attention, you’ll see that some (if not all) of them are via Google! These are the well-known Display campaigns that are displayed to a targeted audience, based on various criteria.
Dynamic Search Advertising
Dynamic Search Ads can quickly direct potential customers to whatever they’re searching for that can be matched within your website. That is, instead of bidding on keywords to trigger ads, Dynamic Search Ads automatically create an ad with a dynamically generated headline and landing page when the search query matches words or phrases within your website, or when someone searches Google for terms closely related to your website.
Google My Business Ads
Advertising on Google Maps is a powerful way to attract customers who are near your business. This type of advertising is ideal for local businesses. Google Maps ads make it easy for people to get to your location.
Search Advertising
One of the most important campaigns, as we can “reach” the user who is searching for your company or your products/services. Search campaigns target selected words or key phrases and can appear to an audience that you target, with geographical criteria.
Shopping Ads
When searching for a product on Google, you will often see images of related products. This is the Shopping Ads campaign and can only be designed for companies that have an online store.
Remarketing Campaign
Like display campaigns (see above), Remarketing campaigns are displayed to an audience that has interacted with your business in some way in the past (e.g. visited your website).
YouTube Campaigns
Are you a fan of YouTube? Great, so are we! These are the ads that appear before or in between the video you are watching. Video campaigns are designed and displayed in a targeted manner, with various criteria.
Display Campaigns
You have surely been to an informational website (or not) and have seen various banners either in the middle of a text or as a pop-up. If you pay attention, you will see that it states that some (if not all) are through Google! These are the well-known Display campaigns, which are displayed either with banners or with videos, and are displayed in a targeted manner, with various criteria.
Dynamic Search Advertising
Dynamic Search Ads can quickly direct potential customers to whatever they’re looking for and can be matched within your website.
Google My Business Ads
Advertising on Google Maps is a powerful way to attract customers who are near your business. This type of advertising is ideal for local businesses. Google Maps ads make it easy for people to get to your location.
Ad Management in Meta (FB – IG)
Awareness Campaigns
Through these campaigns we can attract more people, to learn about our business or even to visit our physical store.
Traffic Campaings
We encourage people to browse our website, send us a message on our page, or call us at our business phone number.
Interaction Campaigns
It’s very important that people interact with us. By commenting, saving or liking our posts, their reach increases and more people see us.
Lead Campaigns
The best way to attract new customers is to fill out a form or take an action that we will define.
App campaigns
If we have an app that we want to increase installs for, then this is the ideal ad.
Sales Campaigns
Campaigns that allow us to make sales through a product catalog, messages or calls.
Remarketing Campaigns
These campaigns are the most important, as they allow us to retarget the audience that has already interacted with one of our ads, with our website or with our Facebook / Instagram page.
Awareness Campaigns
Through these campaigns we can attract more people, to learn about our business or even to visit our physical store.
Traffic Campaings
We encourage people to browse our website, send us a message on our page, or call us at our business phone number.
Interaction Campaigns
It’s very important that people interact with us. By commenting, saving or liking our posts, their reach increases and more people see us.
Lead Campaigns
The best way to attract new customers is to fill out a form or take an action that we will define.
App campaigns
If we have an app that we want to increase installs for, then this is the ideal ad.
Sales Campaigns
Campaigns that allow us to make sales through a product catalog, messages or calls.
Remarketing Campaigns
These campaigns are the most important, as they allow us to retarget the audience that has already interacted with one of our ads, with our website or with our Facebook / Instagram page.
_meta
Manage LinkedIn Ads
LinkedIn is the number one professional networking platform. In addition to the content you publish about your company, you can also get more exposure and strengthen your brand or find the right people for your business.
Awareness Campaigns
With this campaign you can show more about your business, services and products.
Website Traffic Campaigns
Encourage more people to visit your website and learn more about you.
Interaction Campaigns
Through this ad, you can increase interaction with one of your posts and encourage people to follow your page.
Video Views Campaigns
Increase your video views through this specific advertising campaign.
Leads Campaign
Ask your audience questions in the form of an online form, such as polls or customer feedback questions.
Website Action Campaigns
Encourage your audience to visit your website and take action.
Candidate Search Campaigns
Attract an audience that you would like to know about a job opening at your company.
Awareness Campaigns
With this campaign you can show more about your business, services and products.
Website Traffic Campaigns
Encourage more people to visit your website and learn more about you.
Interaction Campaigns
Through this ad, you can increase interaction with one of your publications and encourage people to follow your page.
Video Views Campaigns
Increase your video views through this specific advertising campaign.
Leads Campaign
Ask your audience questions in the form of an online form, such as polls or customer feedback questions.
Website Action Campaigns
Encourage your audience to visit your website and take action.
Candidate Search Campaigns
Attract an audience that you would like to know about a job opening at your company.
Ad management on TikTok
TikTok has over 500 million users worldwide, with over 2 billion app downloads in the past year. The platform’s audience is 49% Gen Z and Millennials.
Outreach Campaigns
Ads that allow more users to interact with your videos.
Traffic Campaings
Encourage users to visit your website.
Video Display Campaigns
Increase interaction with your videos.
Lead Campaigns
Collect online forms from users about your business.
Interaction Campaigns
Increase your followers and visits to your TikTok profile.
App Campaigns
Promote your business app to get more installs.
Conversion Campaigns
Take users to your website and encourage them to take an action, such as a purchase.
Outreach Campaigns
Ads that allow more users to interact with your videos.
Traffic Campaings
Encourage users to visit your website.
Video Display Campaigns
Increase interaction with your videos.
Lead Campaigns
Collect online forms from users about your business.
Interaction Campaigns
Increase your followers and visits to your TikTok profile.
App Campaigns
Promote your business app to get more installs.
Conversion Campaigns
Take users to your website and encourage them to take an action, such as a purchase.
_Simplicity is the key to brilliance
Manage Pinterest ads
Brand Awareness Campaigns
Inform users about your business, your products, and your services.
Video Display Campaigns
Promote videos to inform users about your business or increase their interaction.
Evaluation Campaigns for purchase
Get more people to click on your Pinterest ad.
Conversion Campaigns
Encourage users to interact with your website.
Catalog Sales Campaigns
Promote your products with shopping ads.
Brand Awareness Campaigns
Inform users about your business, your products, and your services.
Video Display Campaigns
Promote videos to inform users about your business or increase their interaction.
Evaluation Campaigns for purchase
Get more people to click on your Pinterest ad.
Conversion Campaigns
Encourage users to interact with your website.
Catalog Sales Campaigns
Promote your products with shopping ads.
i have _questions
Which ad is ideal for my business?
After conducting an audience survey, defining your business’s goals, and depending on your advertising budget, we arrive at the main channels and advertising objects to promote your business.
How can I decide if Social Media or Google advertising is right for my company’s goals?
People go to Google because they are looking for something, for example a specific product, while they go to social media to browse and spend their free time. So if your customer is looking for you, then you definitely need to be on Google. If you are looking for your customer, then you need to be on Social Media. The ideal solution is a combination, i.e. advertising on Google to a cold audience (i.e. an audience that has not seen your ad before) and then doing remarketing (an audience that has seen your ad before) on Social Media.
What budget should I allocate if I have an eshop to have sales?
There is no right or wrong budget for advertising. Social Media operates on an auction process, meaning whoever has the most money gets the most. What we can do is research the amount our competition has available and then adjust our budget accordingly.
What budget should I allocate to have more audience on my website?
With traffic campaigns we can target exactly the audience we want even at the lowest cost. The more budget we have, the more people will visit our website.
How targeted can advertisements be?
Social Media ads can target exactly the location, age, gender of your target audience, as well as their demographics and interests. This way, targeting can be completely targeted.
Should I prepare the images/graphics needed for the advertisements myself?
We are a 360 Digital Agency with a specialized Creative Department, which undertakes to create all the creatives needed for your business, in the right dimensions for each channel. You need to provide us with photos of your products and videos that you have taken from within your business. We undertake the editing and proper viewing.
How does advertising work on TikTok?
Advertising on TikTok has many elements in common with advertising on Google and Facebook.
Social Media Ads
Social media advertising is now a key strategy for business growth as it helps to increase customer base and awareness at a rapid pace. The goal of online advertising is to promote your business to a specific audience that is on social media and is a potential customer of your business.
Through social media advertising, we can achieve targeting the right audience, increase brand awareness, increase website visitors, convert visitors into customers and increase sales or services.
The main concern is to first find out which channels our audience is mostly on and invest in them. Nowadays, people are everywhere online, but we need to find out who is our customer and in which medium they are, research them and target them.
Social Mind can promote your company to the audience that is really interested in it on the following digital channels: